Countrywood automates marketing and order data with APIcenter

Countrywood is a successful online retailer specializing in garden furniture, log cabins, canopies and outdoor products. Founded by Annemijn Otten, the company has developed into a leading player in the Benelux. With an increasing number of customers and orders, it became increasingly important not only to automate order processing, but also to use customer data more effectively for targeted marketing campaigns.

The challenge

Countrywood uses CCV Shop as its web shop platform and ActiveCampaign for marketing automation. Because there was no direct integration between these systems, data from orders had to be manually processed and transferred to ActiveCampaign. This meant that customer data was not always up-to-date and marketing campaigns could not be as targeted.

The lack of an automatic integration meant Countrywood could not optimally respond to customer purchase behavior. This meant missed opportunities to send customers relevant offers or follow-up emails based on their purchase history. The challenge was to make the data from CCV Shop directly usable within ActiveCampaign, enabling automated and personalized marketing.

APIcenter’s solution

APIcenter implemented a direct integration between CCV Shop and ActiveCampaign, making order data automatically available in ActiveCampaign. Once a customer places an order, the relevant data is forwarded directly to ActiveCampaign, where it can be used for marketing automation.

Thanks to this integration, Countrywood can now create dynamic email campaigns that respond to customer behavior and purchases. Think automatic follow-up emails, personalized discount offers and targeted product recommendations based on previous orders. This not only makes Countrywood’s marketing strategy more efficient, but also more effective in increasing customer loyalty and repeat purchases.

The result

Order data is now synchronized real-time with ActiveCampaign, allowing customers to receive relevant offers at the right time. This has led to an optimized marketing strategy without additional manual operations.

This automation not only saves Countrywood time, but also allows the company to be more responsive to customer needs.