Using the right online marketing channels as a webshop owner
Webshop owners cannot forget about marketing efforts. Nowadays, you can’t skimp on marketing if you want to be able to compete with other online stores. Online marketing offers many possibilities, but not every option is suitable for every online store. It is therefore especially important for webshop owners to take a good look at which online marketing channels fit their webshop. There are 5 types of online marketing that you as a web store owner should definitely focus on for utmost efficiency.
SEM (Search Engine Marketing)
You are probably familiar with SEO and SEA, also called Search Engine Optimization and Search Engine Advertising. However, SEM, which stands for Search Engine Marketing, exists as well. SEM includes all strategies you apply via search engines and which you financially invest in. This makes SEM different from SEO since SEO focuses on free options to increase your chance of a good position within the organic search results. Google is obviously the most important search engine you want to get started with. About a third of businesses' revenue comes from search engine result pages.
Content marketing comes in various forms and we advise you to look at which form best suits your online store. For the vast majority of online stores that want to appeal to one activity, business blogging is the best option. Blogs give you every opportunity to share your knowledge, present yourself as an expert in your field, and provide online visitors tips, manuals, advice, and information. In addition, they are also ideal when it comes to SEO if you use keywords correctly, which also gives you extra organic results on Google.
Remarketing is perhaps one of the least used forms of marketing, even though it is highly beneficial. This form of marketing focuses on people who have come into contact with your brand or web store before. With this type of marketing, you can use the previous activities of your customers in your store to your benefit. Maybe a customer has previously bought a biscuit tin from you with an imprint of the royal family. Now a new biscuit tin will be added to your collection, in the same category. There’s a good chance that the previous buyer will collect such items, so it’s a good idea to bring the new cookie tin to this customer’s attention. Remarketing is basically about bringing previous customers back to your online store.
Social Media Marketing
We can’t deny that social media marketing is very important these days. People not only want webshops to be found on social media, but they also want to contact them through social media and receive service via social channels. As an online store owner, it is a must to get started with social media marketing. Considering Facebook has more than 2.3 billion monthly active users, and Instagram has more than 1 billion monthly, you can use these platforms to your advantage. Choose the right social channels and start using them according to a smart social media strategy. Make sure to use a content calendar to maintain regularity in your social media presence.
Finally, there is email marketing. This consists of personalized emails that are sent at a certain time, such as on a customer’s birthday, after a purchase, or when the customer has left a filled shopping cart in your online store. These are a few of the many situations that you can respond to with effective, personalized e-mail traffic. Besides these situations, a digital newsletter can also bring customers back to your store. More than 4 billion people worldwide use email, so you can easily reach an immense and growing amount of people this way. However, it is very important that you provide the right integrations for email marketing, so that you’re sure the right message is sent to the right person at the right time. Using an integration between your webshop and ActiveCampaign is one of the interesting ways you can make this happen.
Make sure to link back all data in the correct way
By using the right marketing channels you can enjoy a lot of benefits. However, it is important to link all data back to the CRM system, so that you profit optimally. The correct integrations are available at APIcenter. Discover all options online and start profiting immediately. Do you have any questions or do you want personal advice? Please feel free to contact us without obligation.
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